Based on nearly 40 years of Kao research on sensitive skin, Curel focuses on ceramide care to help protect the skin barrier. The formula is described as gently formulated, moisturizing, and cleansing with foam, and developed for the delicate skin of babies in China.

Children’s cosmetics, suitable for newborns aged 0 and above.

Curel Baby Moisturizing Wash and Bath Foam combines hair and body cleansing, with elastic foam and a tear-free formula.

Co-created by Curel with more than 300 mothers.

Developed by the China Kao Skin Research Team, with a focus on improving the condition of delicate children's skin and designed for babies with delicate skin.

A mildly acidic, tear-free formula suitable for newborns. Gentle on skin and helps protect the skin's natural sebum barrier.

The illustration indicates pH 4–6. The product is described as cleansing sweat and dirt from hair and scalp, while leaving skin feeling moisturized and comfortable after washing. The foam dispenses with one press, and the product is described as gentle on skin.

Curel baby wash foam. Its dense foam is described as slow to dissipate; it rinses clean, with little residue and no slippery feel. The streamlined, gentle, moisturizing formula has fewer ingredients to help reduce skin irritation and includes glycerin. The source describes its moisturizing power as approximately three times greater.

After use, the skin is less likely to feel sticky (100% agreement); skin feels moisturized, skin comfort improves, and skin discomfort is alleviated (98% agreement for each).²

Cleanses hair while caring for it, leaving baby's hair feeling fresh and smooth.

Cleanses the scalp and helps remove dirt; moisturizes and smooths hair to help reduce tangling.

98% agreed that the product is a tear-free formula.²

The contoured bottle is ergonomically designed for easy gripping.

Suitable for the whole family, including babies, mothers, fathers, and adults with sensitive skin.

Curel Baby Skin-Care Washing Foam, a baby and child cleansing product. The product illustration shows washing foam, shampoo foam, and skin-care products.

The packaging example is labeled 400 mL; this size information does not apply to the target 50 mL variant.

Curél brand history: In 1985, Kao identified ceramide’s role in skin moisturization and protection and published an academic paper on the subject. In 1987, Kao developed a ceramide functional ingredient for skincare formulations and a cream containing a sufficient amount of the ingredient. The Curél brand for dry, sensitive skin care was established in 1999. The Curél Intensive Moisture Care series entered China in 2011.

From 2013 to 2023, Curél-related research received awards from the Society of Cosmetic Chemists of Japan, the Chemical Society of Japan, and the Japanese Society for Investigative Dermatology. In 2023, Curél had received the “Mama’s Choice Favorite Products Award” five times internationally.

The Curel Baby Moisture Care series was newly launched in 2024. Its research and development and production bases are in China, and the series is intended to be more suitable for the skin of infants and young children in China.

Note: Some Curel products contain a ceramide functional ingredient (cetyl-PG hydroxyethyl palmitamide). The products are described as gentle and non-irritating.

Data note: Data are from Curel and a cooperating research organization. Sixty-two children aged 0–12 who live in Shanghai and their parents participated in testing. The results were obtained after 28 days of product use; results may vary by person.

Compared with Curel Moisture Care Foaming Body Wash, this product's formula contains fewer types of surfactants and a relatively smaller total number of formula ingredients. Its glycerin content is approximately three times that of Curel Moisture Care Foaming Body Wash.