Florasis is an Eastern beauty brand founded in 2017 by West Lake in Hangzhou. In the brand name, “花” (flower) comes from “flower-based beauty technology,” while “西子” refers to Su Shi’s verse: “If West Lake were compared to Xizi, light or heavy makeup would suit her equally well.”

Florasis’s mission is to help users around the world express a healthy-looking complexion. The brand combines Eastern beauty traditions with modern flower-based beauty technology to develop products that unite skincare and makeup.

Brand themes: flower-based beauty technology and skincare-makeup integration; Eastern beauty and a healthy-looking complexion; Eastern elegance and global style.

Florasis describes its Eastern beauty research and development system as covering research on Eastern skin types and tones, traditional Chinese medicine theory, distinctive Eastern ingredients, formulas, human efficacy evaluation, Eastern color systems and their applications, material systems and their applications, and distinctive Eastern techniques.

Research and production figures shown in the image: a 7,000+ m² science and technology laboratory, 12 joint flower-growing bases, 300+ innovation patents, and 100+ flower-formula research projects. The image also lists the Florasis smart factory and digitalization level four.