2023 VOGUE Beauty Awards; C-Beauty Awards Color Research and Development Award.

INTO YOU custom airy-feel lip mud*, with an airy mist effect and a sheer, lightweight feel.

Light and sheer, like air*

Using air as a brush, create a look with powdery color.

An airy feel leaves lips looking light.

A soft, blurred finish envelops the lips.

Creates a sheer, softly blurred makeup look for a light, comfortable feel.

The lip mud feels light and thin on the lips, with an airy finish.

An airy, mist-like effect with a sheer, lightweight feel.

Sheer yet visibly colored; a lightweight, soft matte finish that feels comfortable.

Lip colors are tailored to skin tones, with shades developed for three skin tones and suited to cool, warm, and neutral undertones.

Tailored to skin tone.

C shades are customized for cool skin tones; N shades are customized for neutral skin tones; W shades are customized for warm skin tones.

Popular shades

Product name: INTO YOU Custom Airy Lip Mud W2.

Color description: creamy warm apricot; almond orange when applied in a thin layer, and terracotta orange when applied in a thicker layer.

Shade: W1 Peach Rice Apricot.

A light application gives a soy-milk apricot tea shade; a heavier application gives a milky coffee almond shade.

Product name: INTO YOU Custom Airy Lip Mud W1.

C1 Salt Milk Peach.

Applied lightly, it has a slight gray tone; applied more thickly, it gives a vivid peach look.

INTO YOU Custom Airy Lip Mud, C1. Sunlight Color.

Filing numbers: 沪G妆网备字2023000488; 沪G妆网备字2024005352.

Shade: W9, Spring Persimmon.

A light application gives a creamy persimmon shade; a heavier application gives a roasted persimmon shade.

N6 Daylight Rose

Light application: sheer sun-kissed pink; heavier application: misty rose pink.

Product name: INTO YOU Custom Airy Matte Lip Mud N6.

All shades in the range.

The C series is suited to cool undertones: C1 Milk Tea Peach, described as a soft, youthful pink; C5 Cold-Soaked Bean, described as having a cool, atmospheric look and being suitable for darker lips.

The N series is suited to neutral undertones.

N6 Daytime Rose.

The W series is suited to warm undertones: W1 Peach Rice Apricot; W2 Water Persimmon, described as having a lively, fresh look and being suitable for darker lips; W3 Peachy Glutinous Bean.

Shades and descriptions:

• W5 悠悠瓦柿: A flattering choice for warm or yellow undertones
• W6 日晒乔木: Easy to pair with different looks
• W7 夏日橙花
• W9 春和柿子: Lively and fresh

Minor color differences may occur due to the model’s skin tone, lighting angle, and display settings. Comparing swatches across platforms is recommended.

INTO YOU is a makeup brand that uses color cosmetics as its medium, with bold designs that continually break convention.

Starting from “You,” INTO YOU hopes to use vibrant colors and engaging experiences to help women create distinctive, self-expressive makeup looks and styles, and discover their limitless charm.

The brand is guided by “BRAVE, CONFIDENT, INDEPENDENT, FREE-WILL, FEARLESS.” It emphasizes women's awareness, respects their individuality, and encourages women to break free from constraints and live fully.