Flowing Cloud eyeliner pencil usage: Twist up in one direction only; do not twist back down. For proper use, extend 1–2 mm. Extending it too far is incorrect use.

TIMAGE Treading Waves Flowing Cloud Long-Wear Eyeliner Gel Pencil.

12-hour wear.

For its 10th anniversary, TIMAGE presents the new Treading Waves series, inspired by Chinese colors from different eras and reinterpreting tradition for the present.

TIMAGE Treading Waves Flowing Cloud Long-Lasting Eyeliner Gel Pencil has a smooth, moist-feeling glide for fluid application. Its specially developed shades evoke a modern Chinese aesthetic and define the eyes. Easy to control, smooth to apply, and easy to color in—also approachable for beginners.

Features: long-lasting and resistant to smudging, with vivid color payoff.

Soft strokes with long-lasting color. Breakthrough cloud-like core: moist, smooth application, a lightweight film, and color that sets. Smooth, “friction-free” application. Formulated with waxes of multiple melting points; one-way twist-up freshness-lock chamber.

Smooth application without dryness or skipping, even with prolonged use.

Rich color with a “less prone to smudging” claim; water- and sweat-resistant, and resistant to smudging and rubbing.

Thirty participants took part in the test. The results indicate that the tested product provides 12-hour wear.

Tested for sweat resistance, water resistance, rub resistance, and resistance to smudging.

Precisely defines the eyes with high color payoff. The fine core shapes the eye, while the soft matte color creates a vivid look. Rich color in one stroke; high-purity pigments are triple-milled for even application and high coverage.

The formula contains synthetic wax, carnauba wax, and candelilla wax. The volatile oil referred to is trimethylsiloxysilicate in the formula.

Descriptions such as “adjusting eye shape,” “making eyes appear larger,” “enhancing the appearance of lash fullness,” and “emphasizing the eyes” refer to visual effects achievable by using the product.

The 1.5 mm round tip is designed for precise application. Use it to fill along the lash roots, extend the outer eye corner, or create a lower lash line; its fine details help define the eye shape.

Inspired by Eastern colors, it brings a graceful touch to the eyes.

01 Smoky Ink. Delicate like smoke and rich like ink, accentuating the depth of the eyes.

Shade: 02 Tan Brown. Color description: eight parts ripe brown, half part sandalwood.

Softly enhances the appearance of the eyes; pair with a variety of eye makeup looks.

Chinese-inspired custom shade

03 Drunken Red: vivid rosy red, strikingly expressive. Adds a subtly defined look to the outer corners and an innocent-looking effect along the lower lash line.

04 Pine Green, velvet-like dark green.

The eyeliner pencil is for eye definition. The image demonstrates an application technique: extend the eye’s appearance at the center and define its shape at the front.

Eyeliner application:

• Draw a slightly thicker line close to the lash roots directly above the eyeball.
• Start at the inner corner and connect to the middle with a line that is thicker at the front and thinner at the back, making the eye shape appear rounder.
• To extend the eye shape at the outer section, draw backward from the middle and finish slightly beyond the outer corner.
• To shape the outer corner, extend the line from its endpoint as desired for your makeup look; use an angled brush to refine the line or blend it.
• Draw and blend along the lower edge of the outer corner for a lively, soft-eyed look.

Usage tips: If the eye area tends to become oily, first use a clean eyeshadow brush to pick up loose powder and lightly sweep it over the upper eyelid, outer corner of the eye, and lower eyelid, or apply eyeliner after powder eyeshadow to help it last longer. After application, wait a few seconds for it to set into a film and avoid touching it to prevent smudging. The product does not retract; extend 1–2 mm during use to avoid breaking the lead by extending it too far. Replace the cap promptly after use to prevent the lead from hardening.

A minimalist, understated look with carefully crafted details.

The inner wall of the packaging is reinforced for shock resistance, helping keep the lead steady during use. The color ring at the end makes shade selection easier. The body is jade-green in color with a simple, understated look.

Waves of the past endure; move forward with the waves. The tides of the times surge, and style lives on.

Smoky purple tones of the 1980s; modern Hong Kong Island of the 1990s; Millennium Mambo of the 2000s; colorful dreams of the 2010s.

“Chinese color” is like film washed ashore by the waves, bearing distinctive color impressions and awakening the undefinable spirit of the 2020s.

TIMAGE draws inspiration from fluid aesthetics to shape the style of its “踏浪” (Treading the Waves) collection. Guided by the currents of modern Chinese aesthetics, it continues a story of modern color and explores expressions of contemporary Chinese aesthetics. It hopes to create a more distinctive, inclusive, fresh, and diverse vision of Chinese makeup together with more Chinese faces.

This eyeliner pencil combines volatile oils with film-forming agents. It forms a film faster, feels lightweight, and helps lock in rich color. According to testing by a professional institution, makeup can last up to 12 hours. It is water-resistant, sweat-resistant, and resistant to rubbing and smudging; with daily use, it is less likely to smudge or fade.

The core uses an oil-based formula. Applying it after setting makeup helps the color appear more vivid and last longer. Use it after setting the makeup around the eyes.

The eyeliner pencil is formulated with waxes of different melting points to balance firmness and flexibility. It glides on smoothly and is less prone to breaking. Its one-time filling and freshness-locking design has a reinforced inner wall to help prevent the core from breaking; it is less likely to dry out or harden during extended use.

The eyeliner shades provide natural color. High-purity pigments are triple-ground and evenly dispersed in the core for even application and a natural-looking finish.

Base shades: 01 Smoke Ink makes the eyes look larger and suits both subtle and more defined looks; 02 Sandalwood Brown is understated and soft, suitable for light makeup and more beginner-friendly. Chinese-inspired shades: 03 Drunken Red brightens eye makeup with a charming touch; 04 Pine Green conveys a calm, graceful character.

TIMAGE Treading Waves Long-Wear Eyeliner Gel Pencil, net content 70 mg. Shades: 01 Smoke Ink, 02 Sandalwood Brown, 03 Tipsy Red, and 04 Pine Green. Directions: Set the eye area before use, then twist the pencil out approximately 1 mm and apply. The tip cannot be retracted; twist out about 1 mm to help prevent breakage during use. Tighten the cap after use. For external use only. Discontinue use immediately if discomfort occurs. Keep out of reach of children and away from high temperatures and direct sunlight.

Mr. Tang Yi is the founder of TIMAGE and a Chinese celebrity makeup artist.