2023 VOGUE Beauty Awards: C-Beauty Awards, Color Research and Development Award.

Choose lip color by skin tone. Color families: C, N, and W.

Shades and corresponding skin tones: C1 Salt Milk Peach for cool undertones; N6 White Day Rose for neutral undertones; W2 Water Persimmon for warm undertones.

Makes the mud-textured lip product feel lighter and last longer.

Using air as the brush, the powdery mud texture creates the look. Its airy feel makes the texture thin and lightweight, with a soft, diffused finish.

Creates a clear, mist-like makeup finish.

Compared with other lip mud products from INTO YOU, it feels lighter and lasts longer.

Airy, mist-like feel; sheer and lightweight.

Sheer yet vibrant color, with a misty finish that lasts.

A vitamin E derivative* helps slow color oxidation; a lightweight feel without compromising color.

A single layer of moisture-protecting base film* helps prevent dryness; 10-hour wear* helps resist transfer to cups.

Shades are formulated for three skin tones, with cool, warm, and neutral undertones.

Infused with a specially blended green-grape scent for a pleasant application.

100% of test participants agreed: vivid color, less prone to feeling drying, and less prone to transferring to cups.

Soft-mist lip color.

*Refers to tocopheryl acetate, a vitamin E derivative that can help slow oxidation. Formulated with cyclopentasiloxane, tocopheryl acetate, and C30-45 alkyl dimethicone; application forms a moisture-protective layer to slow water evaporation.

Conclusions were drawn from 33 participants using INTO YOU Xin Cui and customized airy lip mud: 100% of participants reported acceptable wear without makeup coming off after 10 hours. Test results are from Shanghai Micron Spectrum Detection Technology Group Co., Ltd.; actual results vary by person. W2 test results are shown here.

Brand: INTO YOU. Shade: W2 Persimmon. A light application appears almond orange; a heavier application appears terracotta brown.

The W shade series is suitable for warm-toned complexions.

Subtle color differences may occur due to the swatch model’s skin tone, lighting angle, and display system. Refer to swatches across multiple platforms.

C series shades: C1, C2, C3, C4, C5.

N series shades: N1, N2, N3, N4, N5, N6.

N series shades: N1, N2, N3, N4, N5, N6.

W series shades: W1, W2, W3, W4, W5, W6, W7, W8, W9.

Brand: INTO YOU. Tint intensity.

INTO YOU

I am a little bit into you.

INTO YOU is a brand that uses color cosmetics as its medium and draws on design inspiration that continually breaks with convention.

Starting with “YOU,” INTO YOU hopes to use vibrant colors and engaging experiences to help women create distinctive, individual makeup looks and styles, and discover their limitless魅力.

Guided by “BRAVE, CONFIDENT, INDEPENDENT, FREE-WILL, FEARLESS,” the brand emphasizes women’s freedom, respects their individuality, and encourages them to break free of constraints and live as their best selves.