Brow pencil use: After removing the cap, turn clockwise to extend the pencil. If you turn it the wrong way and hear a click, stop turning to avoid breaking the pencil.

The formula is soft, so extend only 1–2 mm for use. Do not press too hard, as this may cause it to break.

Shouwu eyebrow powder pencil, shade MF03 Die Lian Brown. Its fine tip is designed for defining brows; the product is described as gliding smoothly, with soft color and a velvety, mist-like fill.

Features: The pencil glides smoothly, applies color easily, and has a soft texture. Color lasts up to 12 hours and resists fading.

Image text states that after a single use by participants who met the test requirements, test results showed a makeup-enhancing effect for the Florasis Luodai Shenghua Eyebrow Pencil; shade 05 Luodai Chestnut showed water resistance, smudge resistance, and 12-hour wear.

Eyebrow shades:

• MF01: Dark gray, “Luodai Gray”
• MF03: Deep brown, “Luodai Brown”
• MF05: Gray-brown, “Luodai Chestnut”

An easy-to-wear look, suitable for personal use or gifting.

Each box contains multiple cores, and the core is removable and replaceable.

1. Gently push the core to the right to remove it.
2. Insert the included replacement core into the barrel and secure it.

Inspired by the traditional story of using Luozidai to shape eyebrows, the product incorporates extracts of He Shou Wu and honeysuckle flower. It is described as gentle and non-irritating. The description says that Emperor Yang of Sui imported Luozidai at great expense for palace ladies to use on their eyebrows. Florasis draws inspiration from Luozidai, incorporating various botanical extracts to create an eyebrow product described as having a smooth texture and natural color payoff.

The description states that a human patch test of the Florasis Luodai Shenghua eyebrow powder pencil found the product to be gentle and non-irritating.

Florasis is an Eastern beauty brand founded in 2017 by the West Lake in Hangzhou. “Hua” comes from “flower-based beauty technology,” while “Xizi” comes from Su Shi’s verse: “If I wish to compare the West Lake to Xizi, light or heavy makeup suits her equally well.”

Florasis’s mission is “to let users around the world freely express a healthy-looking complexion,” and its vision is “to promote Eastern beauty and build a century-old brand.” Its values are “flower-based care for a healthy-looking complexion and the elegance of Eastern beauty.” The brand states that it pioneered an “Eastern beauty research and development system,” combining Eastern beauty wisdom with modern flower-based beauty technology and using the essence of natural flowers to create beauty products that combine care and makeup. It aims to offer users around the world beauty solutions for a healthy-looking complexion and an Eastern-inspired lifestyle.

Brand concepts: flower-based beauty technology, a healthy-looking complexion, and Eastern elegance. The brand introduction also refers to combining flower-based technology with modern beauty technology, Eastern beauty with a healthy-looking complexion, and Eastern elegance with global style.

Florasis describes its research system as including research on Eastern skin texture and complexion; traditional Chinese medicine theory; distinctive Eastern ingredients and formulations; human efficacy evaluation; Eastern color systems and their application; Eastern material systems and their application; and distinctive Eastern techniques and their application.

Brand materials refer to integrated industry, academia, and research; innovative development; and craftsmanship and quality. They cite a 7,000-square-meter science and technology laboratory, 12 joint flower-growing bases, more than 300 innovative patents, and research and development of more than 100 flower formulations, as well as the Florasis smart factory. The materials state that the factory received a Level 4 digitalization rating, based on relevant national digitalization assessment indicators.

Florasis’s public-welfare materials state that its parent company, Yige Group, established the Zhejiang Yige Charity Foundation in April 2021 and that it has continued public-welfare activities. In 2023, the foundation received the Zhejiang 5A-level social organization designation. Its areas of focus include women’s care and employment support, protection and transmission of ethnic culture, and major disaster relief.