INTO YOU Purple Cushion, described as offering a flawless purple finish and a soft-glow purple finish.

A naturally flawless-looking complexion that looks good in photos from any angle.

Finish description: healthy-looking skin glow and a natural skin texture.

Skin concerns addressed: acne marks and spots, uneven skin tone, and enlarged pores.

Base makeup enters an era of a less powdery feel and high coverage.

Dual-phase powder dispersion technology distributes powder evenly in a water-and-oil dual-phase system. The process uses high-speed rotation to make larger powder particles smaller and finer, allowing the powder to disperse in both the oil and water phases.

Product features: lower powdery feel at comparable coverage; a bare-skin feel with higher coverage. Compared with some other cushion products within the INTO YOU brand, this product has finer powder particles, a less powdery makeup effect, and higher coverage.

24-hour* flawless wear.

High coverage with a fresh, translucent makeup finish.

Seamless, flawless wear with a soft-focus, porcelain-like natural glow.

Resists dullness and wears for a long time.

One tap helps even out skin tone; a second tap provides fine, smooth coverage.

Uses a non-quick-drying, “slow-release” film-forming system for a fine-feeling application that layers easily, resists clumping, and is convenient for touch-ups. It can be layered repeatedly without caking for a natural-looking finish.

Described as lasting up to 24 hours without easily looking dull. Multi-pore powder technology helps reduce facial dullness associated with oil, while a mesh makeup film helps lock in makeup and color for an even, radiant look.

Soft Glow Purple: 24-hour soft-glow hydration for a flattering look in photos.

Based on self-assessment after 24 hours; actual results may vary.

“Porous powder” refers to polymethyl methacrylate crosspolymer. “Mesh makeup film” refers to trimethylsiloxysilicate, an oil-soluble film-forming agent.

High coverage with a hydrated glow.

Fine, flaw-blurring coverage for a fresh, translucent, hydrated makeup finish.

75%+ moisturizing essence* continuously provides moisture to the skin.

Amino-acid-coated powder*.

Forms a moisturizing-factor layer for 24-hour moisturization.

Long-lasting soft-focus makeup finish for 24 hours.

Dual high-refractive oils and high-adhesion gel build a layered, mirror-like coating.

The image mentions 24-hour makeup wear and even adherence, as well as product-visibility assessments after 12 and 24 hours of use. It states that the data came from a test involving 31 participants aged 25 to 40 at a Shanghai testing organization, and that actual results may vary.

Provides 24-hour hydrating moisturization and a lasting dewy glow.

Participants recognized 13 key dimensions of interest to people with dry skin.

According to the image, the data came from Shanghai Shengping Testing Technology Co., Ltd. and was based on self-assessments by 31 participants aged 25–40 after 24 hours of product use. Actual results may vary.

Added botanical ingredients: calendula and rose. Described as having a fresh feel on the skin.

Soft Light Purple, featuring Centella asiatica and rose, with a cooling feel on contact.

Listed ingredients: Rosa damascena flower water; Calendula officinalis flower extract; Centella asiatica extract.

Shades: Soft Light Purple M01 Toning; Soft Light Purple M02 Natural; Flawless Purple L01 Toning; Flawless Purple L02 Natural.

Shade options: M01 Moisturizing Fair, M02 Natural, L01 Moisturizing Fair, and L02 Natural.

Skin tone categories: fair and natural.

Custom combination, convenient to use whichever way you apply it.

The puff is lightweight and does not readily absorb powder; ample cream is held beneath the mesh.

The fine ice-silk mesh layer picks up product evenly for a smooth, close-fitting finish.

The three-layer puff fits closely and helps save product. Its pointed tip helps with detailed application.

Pick up product with a light touch and distribute it evenly over the mesh. The mesh cushion contains ample cream; adjust the amount at the mesh before applying with light pats.

Soft-glow purple: A clear, glass-like makeup finish in a soft-glow purple tone, suitable for a soft-glow purple look.

Matte: A matte finish, suitable for a soft, blurred makeup look.

Usage tips: Cushion products generally do not require separate activation. Press the puff to pick up product. When the cushion contains sufficient product, a light press is enough. Before applying makeup, you can tap excess product from the puff on the inner lid, then apply evenly.

Layer the remaining powder over the sides of the nose, corners of the mouth, and other areas for additional coverage, for a lightweight, long-wearing, natural-looking finish.

Brand: INTO YOU

Net content: 15 g

SKU: 2

Shelf life: 3 years

Storage: Store sealed at room temperature and avoid direct sunlight.

INTO YOU uses makeup as its medium, with bold designs that continually break conventions. The brand aims to help women create distinctive, individual makeup looks and styles through vibrant colors and engaging experiences, and to bring out women’s limitless charm.

Its brand values are “BRAVE, CONFIDENT, INDEPENDENT, FREE-WILL, FEARLESS.” The brand emphasizes women’s freedom of thought and individuality, and encourages women to break free of constraints and live fully.

Brand: INTO YOU.

Product: long-wear concealer cushion foundation, shade L01, net content 15 g.

Product standard filing number: 浙G妆网备字2025002922.