KOSÉ SOFTYMO Speedy Cleansing Oil, 210 ml per pouch. Shelf life: 5 years. Country of origin: Japan.

Features: Gentle plant-based makeup removal; emulsifies quickly and rinses clean. Suitable for use on wet or dry skin, with a comfortable, fresh feel.

Formula upgrade information: Includes shea butter, grape seed oil, and baobab oil. Described benefits include moisturizing, smoothing and nourishing the skin, and soothing and conditioning it.

No. 1 in sales in Japan’s makeup-remover market for 4 consecutive years. Source: Intage SRI Japan facial-cleansing market survey; cumulative sales value from April 2012 to March 2015.

Insufficient makeup removal may lead to various skin concerns: enlarged, clogged pores; more blackheads and blemishes; increased fine lines; and dull, lackluster skin.

Use cleansing oil for a more thorough cleanse. The graphic describes using oil to remove sunscreen, which may not be fully removed with ordinary makeup remover; removing eye and lip makeup with oil to reduce residue and avoid eye-area problems; removing foundation with oil to reduce concealer residue and issues such as yellowing or dullness; and removing makeup primer with oil to avoid insufficient removal that may clog pores and cause skin problems.

Product features: Gentle and comfortable; helps refine the appearance of pores and firm the skin; removes makeup thoroughly without residue; gentle plant-based formula; moisturizing and refreshing without a tight feeling.

Removes makeup in about 30 seconds. Can be used dry or wet with the same result.